A clear guide to AI visibility and GEO.
Understand how generative engines choose brands, sources, and recommendations, then use DeepMention to improve the answers buyers see.
Definition
What is GEO?
GEO means improving how generative answer engines understand, cite, and recommend your brand.
Traditional SEO asks: “Can buyers find us in search results?” GEO asks: “When an AI assistant answers the buyer, are we mentioned correctly, compared fairly, and supported by trusted sources?”
Workflow
How DeepMention approaches GEO
A simple loop: track answers, understand evidence, fix what is missing, and report movement.
Track prompts
Run commercial-intent prompts across AI engines and store their answers.
Measure presence
Calculate visibility, position, sentiment, and whether your brand was mentioned.
Inspect evidence
Find the domains and pages AI engines cite or implicitly trust in their answers.
Prioritize fixes
Turn source, content, and competitor gaps into actions your team can ship.
Playbook
What good GEO content includes
Use this checklist when creating category pages, comparison pages, or alternatives pages.
Answer the buyer query directly in the first section.
Use comparison tables when competitors are shaping the answer.
Reference trusted third-party sources, not only your own website.
Add proof points that AI engines can summarize clearly.
Refresh pages when sentiment or positioning becomes stale.